I wanted to personally invite you to an upcoming webinar I'm really excited about.

Pet owners today expect the same level of precision and proof for their pets' health that they've come to expect for their own — clinically-validated ingredients, targeted outcomes, real results. It's a shift I've been watching closely, and it's reshaping how we think about pet formulation from the ground up.

Nowhere is this more exciting than in the microbiome space. Strains that have been rigorously studied for specific outcomes in humans are now proving themselves in pets too — and the toolkit for brands wanting to meet rising consumer expectations is growing fast, whether the focus is oral health, digestive health, or both.

In this session, I'll walk you through:

• The scale of the oral health opportunity in the pet category
• The clinical science behind BLIS's oral microbiome approach
• Probi's LP6595 gut research and what it means for digestive health
• Why translatable human clinical data is becoming the trust signal pet brands need right now

If you're thinking about where the pet wellness category is heading — or how to back your next formulation with real science — I think you'll find this valuable. I'd love to have you join us.

Hope to see you there!